It's estimated that 100,000 tonnes of sportswear ends up in landfill each year, equating to 500 million football tops. This churn isn't sustainable.
A key part of Kitback is upcycling the donated shirts. A dedicated team of volunteers launder and repair any imperfections before resale, giving old kit a second life and encouraging reuse.
The upcycling programme is an innovative solution to reimagine shirts otherwise destined for landfill or incineration, changing lives and attitudes to textiles waste.